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UTM Parameters Guidelines
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UTM Parameters Guidelines
UTM Parameters Guidelines
Google Ads UTM Parameters
LinkedIn Ads UTM Parameters
Meta Ads UTM Parameters

Meta Ads UTM Parameters

Final UTM Preview: *This applies to all ads that direct a user to the website.

UTM Parameters
FieldUTM ParameterValueExample
Campaign Sourceutm_source{{site_source_name}}fb (Facebook), ig (Instagram), msg (Messenger), an (Audience Network)
Campaign Mediumutm_medium{{placement}}ig_feed, fb_feed, etc
Campaign IDutm_campaign{{campaign.id}}Campaign ID
Ad IDutm_content{{ad.id}}Ad ID
Ad Set IDad_set{{adset.id}}AD Set ID

Following are the steps:

Step 1:Click on Build a URL parameter in the Tracking section of an ad configuration, located at the very end of the ad setup.

Step 2:Mention the following dynamic parameters in the URL Parameter Builder, as shown in the image below.

Campaign source:{{site_source_name}}
Campaign medium:{{placement}}
Campaign name:{{campaign.id}}
Campaign content:{{ad.id}}
ad_set:{{adset.id}}

Step 3:Verify the UTM parameters before saving

Preview: utm_source={{site_source_name}}&utm_medium={{placement}}&utm_campaign={{campaign.id}}&utm_content={{ad.id}}&ad_set={{adset.id}}

Step 4:Publish the ads after the final check.

Thanks for being here with us! We are beyond excited to see how you'll use CMGalaxy to drive growth for your business.

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